The Inter-American Development Bank (IDB) was supporting five Southern Cone countries (Argentina, Bolivia, Brazil, Paraguay and Uruguay). The tourism authorities of these five countries, together with the IDB Group and the support of the World Tourism Organization, sought to identify new business solutions capable of accelerating the integration of the tourism offer of the Jesuit Route of South America (CJ). This Smart Challenge was a commitment to entrepreneurial creativity and innovation as instruments to accelerate the integrated tourism development of the Jesuit legacy.